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Kirby Ingles – Leadership Coach

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Video Interview

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Editor’s note: The text below is a shortened version of the interview. If you’d like to see the full interview, please watch the video above. Thank you.

Tell us a little bit more about yourself!

My name is Kirby Ingles and I’m a leadership coach. I’ve been coaching for about six years. Prior to that, I spent twenty four years in the United States Army and that’s where I got a lot of my experience from when I first started coaching.

I worked with caregivers and helped them through some problem solving techniques and learned that skill set and dynamics.

In the process I got my degree from Liberty University, which is a master’s in counseling with a focus in leadership coaching and also health and wellness.

Now, I work with D-Suite leaders which is your directors, managers and vice-presidents and corporate America and helping them unpack the struggles that they’re going through.

And it’s very common throughout the world to realize that over 80 percent of people are selected for leadership positions that have no leadership training and have been completely selected based off of performance and technical expertise, which doesn’t mean you’re a leader.

So that’s where I come into play and help out.

I also have five children and live in south central Missouri. I have a couple advocacy things that I do, I help fatherless men who grew up without a father and I also help and raise awareness for PTSD and suicide awareness.

How did you make the switch into the life coach industry?

So what happened was, as I got to a point in my career where I was spending most of my time in briefings, meetings and working policy. 

I had direct reports to me, but really the user level I was out of, I was not as engaged with the person at the very bottom of the pyramid. And I think that’s where I kind of fell out of love with H.R.

How did you get started?

I really started on social media first, I started reaching out to people mostly on LinkedIn in the beginning, and then I shifted to Facebook. But I’m actually now back in LinkedIn again.

So I’ve been shifting platforms based off audience.

So you have to make adjustments along the way. But really, it was just me reaching out to people and cold calling and that’s what I was really doing. Then the website came right after that.

I would say I did everything wrong all the way up.

I would tell people to build the brand awareness first, build that know, like and trust, put your content out there. Put as much as you can out there, give as much value as you can upfront and just let people know who you are.

The big key is that you have to be authentic, you have to tell a story, and you have to be transparent and vulnerable about your own story.

The most important story to start out with is the founder’s story.

Then you have to have your value story, your purpose story and your customer story, so you have to take us on that journey

Looking back, what could you of done sooner to have got to that point quicker?

Like I said earlier, I took a lot of opportunities that were thrown in my lap and I focused on those and as we all know, practice makes perfect.

So if you don’t seize the opportunities that are in front of you, you’re not going to get better.

So if you want to be a better salesman, you have to do more sales calls.

If you want to be a better coach, you have to have more clients.

Ramp up the number or the level of engagements that you have.

The thing that I would have done early on was reminding myself that I can do it and not have those doubts of confidence.

The second thing that I’d have done differently, will be to have a coach to support me.

What do you consider the main differences between life coaches who have been successful in your industry and those who have failed?

The thing that I think that makes a difference between those who are succeeding and those who are not are those who are actually getting results.

And that’s what it really boils down to.

A lot of people want to be coaches, but a majority of coaches are solopreneurs.

Business development is definitely, the stuff you have to be a jack of all trades in the very beginning. You also have to rely on your curiosity and your love of learning.

You also have to stay very focused and very strategic and a lot of young coaches are trying to implement tactics before strategy, and so they don’t look at the long game.

Yes, it’s going to be hard in the beginning.

Moreover, a lot of coaches try to do everything themselves and save money rather than delegate out.

Personally, I don’t do any of my e-books myself anymore, I farm that out to somebody else to do. I write the content, they put it together.

I’m not a designer.

Let them be experts in that and let me be an expert in coaching and delivering the content and the value that I want to provide people.

And I think that’s what you really have to do at the end of day, is focus on what you provide.

What advice would you give other coaches starting out?

I’d just say invest in yourself, that’s the most important.

Find a good balance when you first start out because you’ll focus 100 percent of your time on trying to develop this business and develop coaching.

And then before you know it, two or three years down the road, you’re stressed out, you fight with your spouse, your kids don’t know who you are because you’re just trying to work yourself in the dirt, trying to make this thing work.

You’ve got to find this balance!

Whether it’s fitness, meditation or spirituality, whatever it is that brings you back to center and why you do what you do.

That’s what you have to remain focused on.

Don’t worry about all the other stuff business growth is slow and it should be slow for a reason.

How can we reach out to you?

You can go to, and sign up to my email list.

What I’ll do is every day I send out a ton of value.I show up every day in your e-mail box and I deliver value on how to be a better leader, whether that be a leader in your family, leader in your workplace.

Also, if you do sign up, you’ll get the opportunity to download my special report.

That’s 10 years of study about leadership and masculinity in Christian men. It’s something I worked on because, that’s a topic or demographic that’s very important to me.

This special report is great for anybody because it takes a look at a strengths based approach to leadership and spirituality.

Furthermore, there’s a lot of great stuff in there geared towards Christian man.

However, anybody can get any value out of it because there’s tons of nuggets in there.

Time to wrap up

What I great interview! We hope you liked it and highly recommend you to subscribe to Kirby’s newsletter to learn more about him and get tons of value.


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Moe – Digital Agency for Life & Career Coaches

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