#4.1 Must have on your Dropshipping’ Homepage
Today we are talking about your website’s visual!
Anyone can create a shop on Shopify, Wix or WordPress but only a few would be able to generate a sufficient profit to live from it.
The reason is that they don’t know what they’re doing and don’t know what plugins are necessary and in which order should they have them. So they end up with a bunch of them that don’t even make sense, which results in a very poor visual/design of their website. This gives the impression that the site is a scam. And if your visitor thinks you’re a scam, you can be sure they’ll spread the word and never come back. That is precisely what you want to avoid, and I’ll show you how!
When I wrote this article, I found the information overwhelming and probably difficult to implement, so I decided it to consecrate one entire article for each page, in each one I will be talking about a specific section of your website. I believe this is a better format for you to digest what I am providing as information and advice easily.
Here, you can expect to have a detailed explanation on what you should have as an element on your page and why you should have it. My mission is to make sure you understand what you’re doing and not just follow the steps.
Let’s jump in because we have work ahead of us!
Disclaimer: The tips I’m going to show you are GOLD, so make sure you apply ALL OF THEM
You may need to pay for a plugin or a service I’ll be mentioning, but guess what, you have to invest money to make money!
The homepage is the first page your visitors will see so make sure it looks PERFECT. No spelling mistakes or blurry images and please, no 20 pop-ups at the same time! It’s annoying and gives a poor user experience.
As a rule of thumb, you would like to have seven sections on your homepage. We’ll go over the details for each one of them:
Again you’re trying to build trust here, you are not only selling a product on the homepage, but you’re also selling yourself! These sections have been carefully thought of and will inspire your visitors to trust you and to become potential customers.
Goal: explain/show what your store is about.
On your Home section, you should have a high-quality image or video in the background that reflects what your business is about. For instance, if you’re selling sports watches for a specific niche, let’s say: runners. You’ll need to have a picture representing your target audience (a runner), in its natural environment (a running track for example), wearing one of your products (the watch).
Here is an example of a perfect image to use.
Then you’ll need to have a caption on the top of this image. You should write your company’s mission or slogan, keep it clear and short, the best is to use less than seven words!
In the case of our watch-selling-business, we could use the sentences “With you, anywhere” or “Run further with us.” The first one implies that our watches are comfortable to wear and fit for any situation in any weather. The second one gives us the impression to be part of a community, and the watches are here to help us better track our performance and maximize the results, and thus go further.
Another critical thing to avoid on your main page is the overuse of sales and promotions. Wouldn’t it be weird if a shop had 20% off all year around? Or if it gave 5% back to charity all the time? Put yourself in your visitor’s shoes, you have to avoid anything that looks suspicious, or that spoils your potential customers’ first impression of your website.
Finally, you’ll need a “shop now” button for an easy access to your catalog section. It’s called CTA or Call To Action button, remember always to use a direct styling; “SHOP NOW” or “GET THEM NOW” instead of “SHOP” or “SHOP OUR CATALOG.”
Again in our watch-selling example, the “SHOP NOW” will work best.
Here is an example for this niche.
Goal: Have them click to see more of what you offer
Your product categories should be your next section. You can’t just throw your products in one listing, it’s annoying and messy, and your customers won’t even understand what they are looking for.
Providing a great user experience (UX) by creating an easy access to your catalog is thus necessary because you’re guiding them step by step.
Your goal is to have them click on a category to see the products you are offering, so, for example, if you list them into just two categories; men and women, chances are people will scroll down and not even click on it. It is boring, and they have seen it everywhere, so why not try to pique their interest? Create unique names for your product categories, just make sure they are still understandable. In the case of our sport watch-selling company we would use category names like “Casual runner”, “Marathon runner” and “Mountain Runner”.
By basing your categories on performance, the chances are that casual runners would still check the two other categories because they don’t want to feel like they’re missing out on something. It is an excellent opportunity to show them more, and it is possible to see if customers did click on specific categories, you can check it out on your google analytics.
If they did, well then you’ve just built trust guys!
Here is an example for this niche.
Goal: Get a sale
“why should I buy from this store?”.
If people keep visiting your store without clicking on any item, you could easily guess that they are not sure about buying from your store. If, and I say IF you know your niche because you should know your niche! You know what they would look for. I’m talking about this little extra thing they’d like to have but usually costs too much, for example, runners would love to have another wristband, just in case the one they wear breaks or a band they would wear on special occasions, the CTA is here to help that happen.
So to create a reason to buy from our store, we could use the promotion “Free wristbands for orders above 50$” and change the CTA button from “shop now” to “GET THEM NOW”. The click will redirect them to the catalog because if they’re going to buy a watch anyway why not buy it from our shop and get those free wristbands!
Best sellers OR popular products
Goal: Provide sense of urgency
People who go to this page are those who are expected just to be visiting or “window shopping” with no intention to take any action. The best strategy here is to show them our popular products or best sellers. We’ll add something under the headline to create a subtle sense of urgency. It’ll look as follows:
By doing it, you’re giving them no options but clicking on your products to know more about them because they’d have the impression they might have been left out not knowing about them or that they would be the only one among their friends without these latest models.
The pictures of your best products should be of high quality with a nice background like a wood table or a simple white background (this one is easier). Try to use the same thing for all your products instead of different backgrounds like a picture of a watch on a table, then a watch on the wrist, white background…etc., it could easily get aesthetically unpleasant, so keep it clean. Make sure to use easy product names, so customers understand what the products are.
Deal or offer of the month/week
Goal: Secure a sale
Now, you have to give your visitors a reason to buy from you again because after all you’re a real person behind this website and this is your full-time job. You need to use regular updates on your store to give them a reason to come back. The best way to do so is to have a monthly deal (or a weekly one, it’s up to you)’
The CTA to use would be pretty simple: at the top of this section, you should: “deal of the month” or “deal of the week” featuring the product you are putting on sale, its name, and the price underneath. The CTA button should be “ADD TO CART”, and its URL should be your checkout page. Remember we’re trying to secure a sale on this section! So you shouldn’t use a button like “SHOP NOW” because we’re trying to get them to buy THIS product not just shop around.
On the left-hand side, you should have an image of the product in a context, for example, a runner on a mountain with a focus on the watch.
Here is an example.
Goal: Educate your audience
If you sell to a specific niche, you better be the go-to person for any advice on this niche right? Remember when your parents were always asking you to help them with setting up the TV or to explain how the internet works because you were spending countless hours on your computer.
They would believe anything you tell them since YOU’RE the expert.
So what you’re looking to get here is regular visitors who need your expertise. If they don’t buy your products now, they might buy them later.
A Source/blog section is the best way to build a deep, lasting trust. It is also your chance to show them that YOU know better and to educate them about what they really need.
In the case of our sports watch company, we could feature articles that would be relevant to the niche, here are three examples of what you could feature in this section:
Article 1: How to run longer without getting tired
Article 2: How to correctly breathe while running a marathon
Article 3: 7 things to look for when buying a watch
Finally, you don’t have to feature any products.
Here is how you could do it:
Shop our Instagram
Goal: Sell on their playground
People are spending countless time on Instagram, so you better use it to sell! Generally speaking, Instagram users love to have their pictures liked, and videos watched so this is exactly what you’re going to do.
First, you’ll need a sufficient number of followers on Instagram, since this is not the point of this article I’ll not go over how to have that number here. You’ll offer a feature on your Instagram if they tag your business on a picture with one of your products.
It’s going to look like this:
It will automatically build trust among your potential customers since other people are publicly endorsing you.
Moreover, you can use this to let your visitors shop your Instagram using SNAPPT. This plugin is free, and it is perfect to give context to your products.
You should now have a clear idea of how you should present your homepage for your dropshipping business. If it still doesn’t work for you somehow, I would be happy to take a look at your website so I could give you honest feedback.
Don’t give up here or blame yourself, instead reach out for help!
Now, it’s time to be build trust!
Your task for today is simple. I want you to apply what’s above and send me the link to your shop so I can give you my insights.
Let’s unleash your business!