We knew that without a clear understanding of their clients and ideas of what their website should look like we will not be able to meet this deadline. We performed our discovery process to learn more about BBCCoach competitors and to also understand their vision so we can better translate this into their website. We looked up other companies websites to see where BBCCoach could get a competitive advantage.

At this stage it was clear to us that there were many competitors in the “life coach” industry however none of them had a clear Unique Value Proposition. With this in mind, we worked in collaboration with BBCCoach on putting an emphasize on their UVP so they can dominate this market and get the right client.

As usual, we started the design from scratch to reflect the uniqueness of their services. The entire design was based on one call to action, which was scheduling a free clarification call. To perform this action, we have created a unique design for this call to action button so it is easily viewable from any device and page. 

Prior to the new website launching, we created a coming soon page and a marketing launch plan to create fascination and intrigue within their community.