Dee is a traveler looking to inspire women to travel on a budget, as a single mum or/and solo. She approached us to create her own space on the internet so she can share her tips and tricks with her followers. An ongoing digital marketing strategy was required to create a substantial number of followers and subscribers as well as growing her online reach.
Since we knew what Dee wanted, we started to look for her competitors and to understand what was working for them. During this discovery process, we understood that the majority of the work will be to build an organized and inspiring blog page and articles to create a positive user experience to her visitors. Since the majority of her income will come from affiliate marketing, it was clear that this path will provide the best outcome to Travelz and Tales.
The website design was structured around the key goal of getting website visitors to engage with Travelz and Tales content as well as signing up to her newsletter. We highlighted affiliate links on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Travelz and Tales content effectively and build trust.
Travelz and Tales has seen consistent growth in website traffic, likes on her Facebook page as well as followers on Instagram.
We continue to work with Travelz and Tales when requested on improving her website and maintaining it.
We know how to create websites that works. It’s up to you now to make the decision to distinguish yourself from your competitors using generic templates.