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Why Website Maintenance is Key to a Successful Website

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To keep a website working properly it requires some maintenance like any software. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you?

Well, the same process is true for your website. Your website needs to be clean, performing and always ready for your customers to present your business at its finest.

Websites Are Not a “Set and Forget”

Websites never meant to be built and left on the side. Some companies that create cheap and poorly coded websites like to let you think that your website is going to work forever, but we don’t.

We know that if you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. Nowadays, visitors don’t stay on a website if one thing is wrong.

We also know that too many website owners never check on a regular basis their website to see if everything is working properly. Missed button issue or downtime can make you lose a potential client.

The Benefits of Maintenance

Many website owners don’t see the value and the benefits of having a maintenance plan:

The website growth, its analytics monitoring, design changes, fresh content, and reporting, depends entirely on making sure someone is updating and taking care of your website in an error-free fashion.

The website performance, its downtime, and uptime, load time, security, depends on the WordPress software and all the plugins you’ve added.

Maintenance Workflow

At Moe – Digital Agency, we first take great care to back up your website to keep your website and its data safe. We then, carefully update any software/plugins on a copy of your website (staging environment). This way you can rest assured that your updates are done safely. 

With our software, we also keep a record of plugins we update so if there is an issue with one of them we can at any time revert it back. We also want you to be part of this process so we will send you a maintenance report every month so you know exactly what we did and how your website is performing. 

If we catch an error on your website or a plugin issue, we will immediately create a support ticket and address it before you know there’s a problem.

Dangers of Do It Yourself Maintenance

The DIY method could cost you more than you may think. You’re probably updating your website on your WordPress admin and so have no record of what is being done.

In other words, if you updated a plugin that is going to create an issue a couple of weeks later, how can we revert back or know what changed without restoring an old backup, IF you have a backup. 

The consequences could be huge for your business, from losing contact entries to sales orders, you name it…

It Costs More to Fix Than to Maintain

The DIY method can damage the functionality and the look of your website. Unfortunately, when an issue arises you have to make a decision. 

First, the DIY method but you may do further damage.

Or second, you pay the price (sometimes hefty) for someone with experience. 

Back to our example, it costs more to fix your car than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keep your web site running properly.

Call in a Professional

Creating and maintaining websites is our full-time job so why not let us deal with what we know best and let you deal with what you know best?

Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional?

By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.

If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.

Founder & Business Consultant
Moe – Digital Agency for Life & Career Coaches

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